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Six Ways to Fix Your Flyers

Flyers are a powerful tool to capture the attention and promote a product or business. The flyer is not only non intrusive but it is almost becoming rare today. So many aspects of our lives are becoming “soft” that a “hard” copy of a flyer could really give a business an edge.

Flyers are typically low cost and can be produced economically when printed in larger quantities. Some printers allow you to also print on an “as needed bases.” The real secret to flyers is to make them professional looking, which can also be described as a well-designed flyer. YOU can design a “professional” flyer. To do this you must know what makes a good flyer.

Professional Techniques:

Colour is essential. Flyers that have a full colour layout are much more powerful. The black and white flyer typically is not viewed as a professional flyer. We give you one word of warning here. Do NOT over do the colour, this could make your flyer go from professional to tacky. Balance is the key. One exception to a plethora of brilliant colours would be advertising for a circus or similar event. Remember we are encouraging colour. Just do not over do it.

Graphic Design Balance. While graphic design programs can be very beneficial, it is imperative that you remember to add in other graphics, such as photographs. Do you remember the old saying that a picture is worth a 1,000 words? It is true. There is a story with a photograph. There is creditability with a photograph. There is a connection to real life, and enables them to connect with the product. Be creative but don’t forget to include a photo of a happy person enjoying using your product or attending a similar event you are promoting.

So, have fun with your graphic design programs, but not exclusively.

A quality printer is essential. There are differences in commercial printers. Don’t cut corners here. Take the time to find a printer that can show you examples of their work, real life examples. It is much better to spend the money on a commercial printer than to try and do the printing on a home computer. Do your homework and know whom you are hiring for this essential portion of your flyer.

Less is more. Another way of saying this is to keep it simple. One mistake amature's make is to make a busy design. The professional look is to keep it simple and not too busy. You want your information to be viewable without the important details being hidden by graphics and fluff. Simple is better than bold. The object is to not overwhelm them with graphics but to draw their attention with the graphics and woo them with content. That is the mental stimulation that will focus them towards your product or event.

Honesty Pays. Be careful in your flyer design and especially the promises you make to the customer. Do NOT make promises or claims that you cannot keep or that are not true. It is more important to uphold your integrity but also your reputation as a good businessperson. Bad ads and or products can keep customers away in droves.

Be a professional photographer. If you are not a professional photographer, act like one. There are a few basic tricks and tips they use in all pictures. One such tip is that the focus of the picture needs to be the centre focus. Sometimes that means the object will be in the centre, sometimes it is not in the centre but it is the centre focus. That is a really important factor in achieving a really good photograph. If you want to focus on two items, take two pictures. The viewer’s eye should be drawn to the subject, focus or intent of the photograph. A good photograph will make a huge impact on your flyer.

These professional techniques will aid your flyer creation and give you the skills to create those flyers that will draw customers to your products or events.

Take the time to review these tips before you begin your next flyer creation. This will give you the edge above your competition.

10/11/09 - Portfolio updated

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